In Tuscany, wines were always cultivated in the cottages of the Medici, especially in Poggio a Caiano and drank at parties, they were the gift for foreign leaders and some of them were extremely popular, so much so that Lorenzo de Medici called the “magnificent” claimed they were a panacea for all ills.

And that is how the wine world is intimately linked to the Medici family since the September 24, 1705 in Florence, the Grand Duke Cosimo III de Medici issued the:

“Proclamation Statement About ceilings from the four regions of Chianti, Pomino, Carmignano, and Val d’Arno di Sopra”. In which the limits of the areas within which they could produce wines referred to as Tuscany were specified. In practice a real anticipation of the concept Controlled Denomination of Origin that we know today were specified.
These wines were, in fact, considered important for the “dignity of the nation” in the words of the sovereign.

Lorenzo de ‘ Medici , following the ancient tradition of his family, presents his WORLD WINE COLLECTION, an exclusive range of unique wines from different
countries and regions , with the collaboration of the best wineries, where craftsmanship , tradition and excellent winemakers, have provided the perfect ”
coupages “, a unique opportunity to see together: variety, quality and history .The collection highlights the essence of the land and the grandeur of the ”
terroir” they come from.